When a hospital decides to adopt the Butterfly Scheme, the Butterfly Scheme Lead at that hospital works with the Scheme’s UK Coordinator towards the launch date. On the day(s) of the launch, the Butterfly Scheme Coordinator and a carer-speaker colleague deliver multiple teaching sessions to as many staff as the hospital can send to them; because this is backed by a social enterprise, there is no limit to numbers receiving that teaching and no charge per head. The sessions are high-impact, interactive and enjoyable. We are often told that it’s the best training people have ever received. After launch day, the educations continues, partly via a range of materials provided by the Scheme and partly through the Butterfly Scheme Lead in the hospital, who is supported on an ongoing basis by the UK Butterfly Scheme Coordinator.